THE THESIS
LONGEVITY STOPS BEINGWHAT PEOPLE READ ABOUT.
IT BECOMES WHAT THEY EXPERIENCE.
Every pillar of longevity - movement, recovery, nutrition, mind,
beauty, community is lived across three days rather than
described across three panels. What an attendee carries home
is not information. It is the feeling of having done it.
THIRTY-FIVE THOUSAND PEOPLE,IN ONE PLACE, ON PURPOSE.
35k
35k
UNIQUE ATTENDEES
ACROSS THREE DAYS
105k
105k
ATTENDEE-DAYS
7
7
SEPARATELY
NAMED DISTRICTS
24.7
24.7
ACRES OF
CONTIGUOUS SITE
9 hrs
9 hrs
OPEN DAILY,
14:00-23:00
WHAT ALREADY EXISTS
THIS IS NOT A FIRST ATTЕМРТ.
We ran the Zenos Health Summit in 2025 - our first event.
We saw an engaged audience, and they came back across all
three days. The desire and the interest are demonstrably there.
That genuine interest is what is pushing us to go further.
We are coming back bolder and bigger.
THE PULL
Summit 2025 sold out
1,000 leaders and 60 speakers in Riyadh,
generating 6.9 million impressions.
703k+ followers
Founder and brand social channels built from
zero and run entirely in-house.
5m+ video views
A YouTube channel built and operated by
the internal production team.
554k+ visitors
Driven to the Zenos platform through owned,
earned and paid channels.
A FESTIVAL, NOT A CONFERENCE WITH A WELLNESS THEME.
WHY RIYADH WHY NOW
THE FASTEST-MOVINGWELLNESS MARKET ON EARTHHAS NO FESTIVAL
Vision 2030 put health, sport and live entertainment at the centre
of national policy. Riyadh now hosts world-scale music, sport and
cultural programming every season - and none of it is built around
how people actually live day to day.
The Riyadh Marathon fills the streets of this
city every year. The audience does not need
to be taught to show up - it already does,
in tens of thousands.
Health, sport and quality of life sit inside
the national agenda, not beside it.
The region's highest per-capita appetite for
fitness, supplementation and diagnostics.
Whoever partners in year one owns
the association for a decade.
ALIVE 2027
ALIVE 2027
Three days, seven districts, one secured site in the centre of Riyadh.
The protocols people follow privately get done in public, at scale, together.
35,000 attendees,
not 1,500 badge holders.
People train, test and recover on site.
Trial is the format.
No festival of this kind exists
in the GCC today.
IGNITE. ASCEND. TRANSCEND.
DAY ONE
IGNITE
Arrival, energy, first contact.
Sport, sound and the loudest
activations. Highest footfalland
sampling volume. The day a
brand gets discovered.
DAY TWO
ASCEND
Depth. Training, diagnostics,
expert sessions and hands-on
protocol. Longest dwell, deepest
engagement. The day a brand
gets understood.
DAY THREE
TRANSCEND
Stillness, meaning, community
and the closing ritual. Highest
emotional recall and the most
shared content. The day a brand
gets remembered.
Longevity is not a category
it is several habits that only work together.The districts were designed to combine, so that nothing a person needs sits outside the gates.Move, recover, eat, test, think, look after yourself, and belong to something.All of it, inside one perimeter.
SEVEN DISTRICTS. ONE CLOSED LOOP.
01
Wellness Oasis
Recovery, spa, longevity science
02
Sports District
13 disciplines, boxing-anchored
03
Beauty District
Recovery, spa, longevity science
04
Health Brand Village
The marketplace engine
05
Culinary District
Food, beverage, experiential dining
06
Mind District
Mental wellness and thought leadership
07
Music Anchor
The cultural focal point
+
Prayer Oasis
designed in, not worked around.
DISTRICTS 1 AND 2
WHERE THE BODY GETS REPAIRED,AND WHERE IT GETS TESTED.
WHO IT IS FOR
Hospital groups, diagnostics platforms, recovery
technology, luxury spa operators.
WHAT HAPPENS HERE
A flagship hammam and signature spa, longevity diagnostics written
into the attendee's own record, and a dedicated recovery-technology
zone. The highest-dwell environment on the site.
WHO IT IS FOR
Sportswear majors, regional federations, equipment,
apparel and nutrition brands.
WHAT HAPPENS HERE
Thirteen disciplines anchored by championship boxing. Free to
participate in, which is what drives the volume. Branded equipment
retail operating alongside the competition.
DISTRICTS 3 AND 4
WHERE PEOPLE INVEST IN HOW THEY LOOK,AND WHAT THEY TAKE HOME.
WHO IT IS FOR
Aesthetic majors, clinical skincare, device retail, Saudi-licensed medical operators.
WHAT HAPPENS HERE
International product anchors and local clinical operators running side by side, with retail modules and sub-specialty pavilions
for smaller aesthetic and skin brands.
WHO IT IS FOR
Supplement, nutrition, functional food and wellness majors, plus first-time regional entrants.
WHAT HAPPENS HERE
Forty to fifty self-operated pavilions - the highest concentration of brands on site, and the natural entry point for a brand testing
the region for the first time.
DISTRICTS 5 AND 6
WHERE PEOPLE EAT TOGETHER,AND WHERE THEY SLOW DOWN.
WHO IT IS FOR
Premium hospitality groups, F&B majors, functional and non-alcoholic beverage brands.
WHAT HAPPENS HERE
Celebrity chef partnerships, forty to sixty food court vendors, and VIP and VWIP lounge catering. The whole district runs alcohol-free - the strongest position in the region for functional drinks.
WHO IT IS FOR
Tech, pharma, education, sleep and neurotech brands.
WHAT HAPPENS HERE
A full speaker and thought-leadership programme across all three days,
with premium and standard experiential pavilions running continuously.
Standard experiences are free, which keeps footfall high.
DISTRIC 7 . MUSIC ANCHOR
THE CULTURAL FOCAL POINT.
International and regional music programmed across all three nights.
The closing ceremony, and the most shared content of the week.
Sold either as one integrated apex platform - "Zenos Alive Music, presented by [Partner]" - or decoupled into individual stage naming rights
.
The two structures are alternatives, never sold at the same time.
24.7 ACRES - 7 DISTRICTS - 1 PERIMETER
KAFD X, RIYADH
A partner's activation is photographed against a skyline that reads
instantly as Riyadh. Every asset produced on site doubles as regional
market-entry content long after the event closes - which is why
the venue is a media decision as much as an operational one.
THE AUDIENCE
WHOEVER YOU ARE, THEREIS SOMETHING HERE FOR YOU.
The person trying it for the first time. The one who came for the boxing and left with a protocol.
The optimiser who tracks everything. The family that spends on health the way they spend on travel.
The clinician or distributor who crosses into the Summit. One weekend, five kinds of buyer, and nothing on site that serves only one of them.
Curious, unconvinced, and here to try something or the first time - on their own terms, without committing to anything. The person the whole site is built to convert.
Came for the sport or the music and left with a protocol. The largest and most winnable group of the weekend.
Track everything, buy on evidence, evangelise loudly. Small in number, disproportionate in influence.
GCC decision-makers and families who spend on health the way they spend on travel.
Clinicians, founders, distributors and buyers who cross over into the Summit.
THREE LAYERS, DELIBERATELY SCARCE.
DISTRICT NAMING
The entire district named as a single entity. The apex relationship.
Seven exist in total, and category exclusivity runs across the district.
ANCHOR OPERATOR
The partner delivering the district's signature experience.
Roughly 25 across the festival, scoped to a discipline or facility.
MARKETPLACE UNIT
Sub-pavilions, booths and retail slots. 110-140+ available.
The way in, and the volume engine.
THREE THINGS LEAVE THE SITE WITH YOU.
CONTENT
A production house, not a photo
gallery. The team that built
a 5m-view channel is on site for
three days. Stills library and edited
film delivered T+14, cleared for
24 months of your own use.
DATA
Pre-event pack at T-30.
Daily zone-level summary by
23:00 each night.
Full standardised report at
T+45, scaled by layer - 8-10
pages at Layer 1.
COMMERCIAL
rading rights on site with
an agreed revenue percentage,
audited through automated POS.
Year-2 terms in writing at T+30,
with a 30-day first right of refusal.
Zenos Health Summit
THE FESTIVAL IS HALF OF IT.
2-14 APRIL 2027 RIYADH
Seven partnership tiers, from USD 15,000
Bought on their own, or bundled with
a festival district position
One contract, one invoice, one reporting pack
Shared talent roster carries both events in
a single campaign
The Week
ZENOS WEEK
One day after Alive closes, the Zenos Health Summit opens
in the same city. Invited leadership, science, clinical practice,
investment and policy - the room where distribution
and credibility get decided.
A partner buying both should not pay for two campaigns
to reach the same people. Bundle pricing is set against
the combined objective, not by adding two rate cards
together.